About Hamleys
Experience the wonder of London's iconic toy emporium where imaginative play comes alive across multiple floors of games, demonstrations and interactive fun for all ages.
What's nearby
- GANT Regent Street next door
- BOSS Store next door
- Rosa's Thai Carnaby next door
- Liberty London next door
- The London Palladium 200m away
Distances as the crow flies, via Google
Good to know
Parking
- ✓Paid street
Accessibility
- ✓Accessible entrance
- ✓Accessible seating
Payment
- ✓Credit cards
- ✓Debit cards
- ✓Contactless
Details via Google — worth confirming with the attraction before you travel, especially for access needs.
Photos
Photos via Google
Facilities
Opening hours
- Monday
- 10:00 AM – 9:00 PM
- Tuesday
- 10:00 AM – 9:00 PM
- Wednesday
- 10:00 AM – 9:00 PM
- Thursday
- 10:00 AM – 9:00 PM
- Friday
- 10:00 AM – 9:00 PM
- Saturday
- 10:00 AM – 9:00 PM
- Sunday
- 12:00 – 6:00 PM
Current hours may differ from the usual schedule above (e.g. holidays) — check Google Maps for today's hours.
What visitors say
A truly iconic toy store and an experience in itself. Spread across several floors, there is something for every age, with live demonstrations and interactive sections that keep children fully engaged. The staff are active and create a fun environment throughout the store. My son absolutely loved it, and it is a must-visit when in London! When we visited in 2026 they were celebrating their 265th year!
· via Google
Absolutely brilliant. Little ones loved it. Prices can be on the higher end, but only quality items are stocked. You are paying for premium, safe toys that you can trust. On busier periods, there are performers and staff on different floors keeping the children entertained. Not just a shop for children's toys, there are some adult RC toys too, for the child in you. If visiting London with little ones, this is a good place to visit whilst on the West End.
· via Google
Hamleys is probably the biggest toy store I’ve visited in London, and it truly feels like a magical place for both kids and adults. The store has five floors, and each floor is filled with all kinds of toys you can imagine. One of the most memorable things about Hamleys is the staff. On almost every floor, you can see employees enthusiastically demonstrating toys or showing kids how they work. They don’t just sell the toys — they actively play with them and share the fun with everyone around. It really feels like they genuinely enjoy the toys and are excited to share that joy with others. The atmosphere in the store is incredibly lively and welcoming. The staff’s energy and sincerity make the experience feel special, and it’s hard not to smile when you see how excited the children are. There is an amazing variety of toys here, from classic toys to creative games and collectibles. Whether you’re a child or an adult, it’s a place where you can easily spend a long time exploring and having fun. Overall, Hamleys is more than just a toy store — it’s an experience. If you’re visiting London, it’s definitely worth stopping by, and both kids and adults will likely leave with big smiles.
· via Google
Had an amazing experience at Hamleys London! The store is full of energy, with a huge variety of toys for all ages and fun live demonstrations throughout. The staff were friendly, welcoming, and always happy to help. It’s more than just a toy shop—it’s an unforgettable experience and a must-visit if you’re in London. Highly recommended!
· via Google
Visitors say this toy store offers a huge selection of toys across multiple floors, with many interactive displays and live demonstrations. They also highlight the lively, magical atmosphere and the friendly, enthusiastic staff who engage with children.
Summary via Google
At a glance
- Address
- 188-196 Regent Street, London, W1B 5BT Get directions
- Category
- Sightseeing & Attractions
- Guest rating
- 4.5 / 5 (39,826 reviews)
- Suitable for
- All Ages
- Suggested visit
- 2-3 hours
- Setting
- Indoor
- Destination
- London